$AVE and SPON$OR – Operation Dignity

Introducing our new program of

We recently donated some wine to a fund raiser for Operation Dignity. It is a non-profit in the San Francisco Bay Area that assists homeless veterans and their families. We wanted to take our donation a step further.

We came up with the idea of $AVE and SPON$OR. We will offer our customers a 10% discount on all wine and an additional 20% will go to the organization we are sponsoring. It’s a win-win! Operation Dignity is also a veteran-run program started by Alex McElree in 1993, a veteran with three tours of Vietnam to his credit. He too experienced problems assimilating to life back in the States and battled alcoholism and homelessness himself. He started off with just his social security check and extra beds in his home. It’s an inspiring story if you want to read more.

We hope you can join us in supporting veterans that are helping other veterans. We are offering the program for the whole month of October. The coupon code is OPDIGNITY to receive your 10% discount and give 20% to Operation Diginity.

You can also donate directly to them through paypal here. Every little bit helps.

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